Founded in 1985, Hup Weng Lee Jewellery Trading Company, carrying the brand CAP88 (known as Cap Lapan Lapan in Malay Language), is one of the leading jewellery distributors in Malaysia. Hup Weng Lee was founded by a group of passionate individuals who demanded nothing but excellence. In year 1997, Hup Weng Lee Jewellery Trading Company was registered into a private limited company in Malaysia, with the name of Hup Weng Lee Jewellery Trading Sdn Bhd. In 2009, the Company was renamed as HWL Jewellery Trading Sdn Bhd; following suit is the brand, which is now known as C88 instead of CAP88.
The Company principally engages in the sourcing, designing and wholesaling of gold and silver jewellery products, with a total of over 600 retail shops as customer base across Malaysia. The Company will continue to improve and innovate its products offerings and at the same time, to identify new business opportunities in the international market, bringing quality and ever-lasting jewelry pieces to the market in response to its corporate vision, “Eternal Sparkles”.
In order to futher strenghten the Company’s grip in the market, HWL has decided to establish its own jewelry manufacturing plant to further enhance cost effectiveness and production efficiency. In 2009, the Company moved into Menara Perdana industrial building in Georgetown, Penang, Malaysia and began its own manufacturing. Having a wholly owned jewellery processing plant enables the Company to offer stable goods supply and carry out quality control effectively. Constant outlay of investment on machineries and new technology ensures that the Company is able to stay on the forefront of the industry.
The Company exercises strict quality control and is meticulous from raw materials procurement, production to after-sales services. There have never been cases such as insufficient gold purity in the Company’s products, and there will never be, because the Company takes pride and integrity at its core.
2016 marked another milestone for the Company as it went into a co-branding collaboration with Swarovski. This collaboration signals nothing less than pure confidence that an internation company such as Swarovski has in the products on HWL Jewellery Trading Sdn Bhd. Through this collaboration, products of even higher quality will be made available to the Malaysian market. The Company has been around for more than 30 years and look forward to serving the Malaysian market for more years to come.